Stopped by my dry cleaners today. One of the best services ever invented as far as I'm concerned. It literally takes me about an hour per shirt if I iron them myslef, and they still don't come out quite the way I want them to. For a couple of bucks a piece at the dry cleaners, I have perfectly pressed shirts ready in a couple of days. Yeah I know, not that earth shattering of a relevation.
The place is run by a guy called Frank who is one of the most genuine and friendly people on this street. With the gift of gab, as well as wide and deep experience in running a business in this end of the city, he's probably the first person that I got to know when I moved back here.
One thing I really like about Frank's shop (Aspen Cleaners, located just north of the TD Canada Trust) is that he doesn't use as much starch as a lot of other places do. I find that starch makes certain fabrics take on a shine that looks like the shirt is "worn". Not a great look as far as I'm concerned.
But the most important thing about Frank is that he really knows how to engage with his clientele and make something mundane like running the weekly dry cleaning errand seem less a chore. Plus my son appreciates the little knick knacks he sometimes scores like a pocket magnifying glass, a chocolate square or a cranberry juice.
I guess what I'm trying to say is that I have never viewed any other dry cleaning operator I've dealt with as anything other than a deliverer of a grudgingly justifiable cost of being able to dress presentably. Frank on the other hand feels more like a trusted member of my personal brand team.
I'll try to remember to take a photo of his store front and post it later.
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